Underpinned by critical feminist psychology and in response to repeated calls to explore how the dynamics of gender inform coaching practices, this study aimed to explore the experiences of men and women coaches to better understand the role of gendered expectations in elite sport environments and how these are reproduced within a Western European country’s elite sport system. Data were collected over 18 months via fieldwork observations and semi-structured interviews with 10 elite coaches, from five Olympic and professional sports. Data were analyzed using reflexive thematic analysis. Using Gramsci’s theory of hegemony as a theoretical lens to interpret the data, macro (i.e., wider socio-cultural norms), meso (i.e., organizational practices), and micro (i.e., coaches experiences working with women athletes) levels were identified. The findings demonstrate that each level plays a role in actively producing and reproducing the broader power relations between genders within and beyond the sporting environment. ‘Moments of intervention’ are offered to coaches and sport personnel to create more inclusive environments to provide optimal support for women athletes.