Poverty in early childhood is pervasive, effecting every aspect of children’s lives. Under current government policies child poverty in the UK is predicted to rise to 40% by 2022. Dominant discourses of poverty have historically focussed on an over-arching discourse of moral responsibility essentially relating to deserving and underserving poor. This paper examines how government policy continues to significantly impact on young children and families low incomes in early childhood and how stigmatised discourses about welfare, work are pervasive. It is argued that discourses of redistribution and children’s rights deserve greater recognition if poverty is to be addressed.