This article uses the household account book of Giles Moore, rector of Horsted Keynes in Sussex from 1656 to 1679, to explore clothing production, supply and consumption in rural England in the second half of the seventeenth century. Moore's detailed record keeping provides an insight into the supply and acquisition of textiles and clothing, as well as the clothing choices of a well-to-do country parson. A careful analysis of this underused source reveals Moore's attitudes to shopping and clothing through his selection of shops, trade and craftsmen, his concerns about excessive prices, and his cloth, clothing and accessory choices. This article examines the range of shopping opportunities that were available to Moore and which ones he made use of, arguing that he exercised a high degree of consumer choice, made possible by a well-developed shopping culture. As well as the costs of his own clothing, Moore's book records expenditure on that of his teenage niece, Martha Mayhew. In contrast to Moore's shopping choices, we can see that Martha's were considerably more circumscribed. This is consistent with recent studies of seventeenth-century consumption which have identified men rather than women as primary shoppers.