Do birds of a feather universally flock together? Cultural variation in the similarity-attraction effect

Heine, Steven J., Foster, Julie-Ann B. and Spina, Roy (2009) Do birds of a feather universally flock together? Cultural variation in the similarity-attraction effect. Asian Journal of Social Psychology, 12 (4). pp. 247-258. ISSN 1367-2223

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Abstract

Three experiments explored the similarity-attraction effect (SAE) among North American and Japanese samples.
In all studies, North Americans showed a significantly more pronounced SAE than the Japanese. The North
Americans consistently revealed a strong SAE whereas the Japanese effect was only significant in the methods
with the most power. The cultural differences emerged across different methods, and for the domains of
personality, activities, attitudes and demographics. The cultural difference was mediated by self-esteem, indicating
that a motivation for positive self-views is a mechanism underlying the SAE.

Item Type: Article
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > H Social Sciences (General)
Q Science > Q Science (General)
Divisions: Departments > Psychology and Counselling
Depositing User: Roy Spina
Date Deposited: 02 Nov 2016 14:46
Last Modified: 02 Nov 2016 14:46
URI: http://eprints.chi.ac.uk/id/eprint/1405

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