This chapter will present a critical analysis of the coming together of physical activity with narratives of successful ageing/ageing well. I will attempt to make sense of the role of physical activity in later life by providing stories of ageing drawing on narratives from texts including policy documents, public health messages and media reports about the benefits of physical activity for older people. Consideration will be given to the ways in which such texts in neoliberal societies often appear to unquestioningly accept the need for older members of the population to take individual responsibility for engaging in ‘active ageing’ in order to ‘age well’, such that this has become a new framework for, and norm of, ageing. I will then explore some fictional representations of ageing which reinforce these messages, before presenting some examples of the ‘lived experiences’ of being physically active in later life, drawing on a combination of participant observation, semi-structured interviews, and stories written and told by older people. The chapter will also question the extent to which narratives of ageing may present opportunities for older people to resist age-based marginalisation and experience ageing as a positive process, in ways that might inform future policy and practice in making more appropriate provisions for older people’s physical activity.