Increasing Vitamin D Consumption; the Effect of Proscriptive and Prescriptive Messages on Message Reactance, Intentions and Attitudes with Moderation by Perfectionism

Adams, B (2020) Increasing Vitamin D Consumption; the Effect of Proscriptive and Prescriptive Messages on Message Reactance, Intentions and Attitudes with Moderation by Perfectionism. Undergraduate thesis, University of Chichester.

[img] Text
PSY_003_2020.docx - Submitted Version
Restricted to Registered users only
Available under License Creative Commons Attribution.

Download (103kB)

Abstract

The aim of this study was to explore the effects of proscriptive and prescriptive framed messages on intentions and attitudes towards consuming enough vitamin D, reactance towards the messages, and the effects of perfectionism as a moderator. One hundred and three participants (72.8% female) completed two online questionnaires consisting of a message manipulation and measures for perfectionism, intentions, attitudes and reactance. A 2 (message frame: proscriptive, prescriptive) x 2 (perfectionism: strivings, concerns) between subjects experimental design was employed. Six ANCOVA’s revealed no significant main effects for frame or perfectionism, neither did they reveal a significant (frame x perfectionism) interaction. Theoretical explanations are given, while implications and direction for future research are discussed.

Item Type: Thesis (Undergraduate)
Additional Information: BSc (Hons) Psychology
Uncontrolled Keywords: Vitamin D consumption, proscriptive and prescriptive morality, message framing, intentions, attitudes, reactance, dual model theory of perfectionism
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Departments > Psychology and Counselling
Undergraduate Dissertations
Depositing User: Wendy Ellison
Date Deposited: 06 Nov 2020 13:01
Last Modified: 06 Nov 2020 13:01
URI: http://eprints.chi.ac.uk/id/eprint/5406

Actions (login required)

View Item View Item