Extensive literature has shown the effect of “quiet eye” (QE) on motor performance. However, little attention has been paid to the context in which tasks are executed (independent of anxiety) and the mechanisms that underpin the phenomenon. Here, the authors aimed to investigate the effects of context (independent of anxiety) on QE and performance while examining if the mechanisms underpinning QE are rooted in cognitive effort. In this study, 21 novice participants completed golf putts while pupil dilation, QE duration, and putting accuracy were measured. Results showed that putting to win was more accurate compared with the control (no context) condition, and QE duration was longer when putting to win or tie a hole compared with control. There was no effect of context on pupil dilation. Results suggest that, while the task was challenging, performance scenarios can enhance representativeness of practice without adding additional load to cognitive resources, even for novice performers.