The focus of this article is the manner in which media representations in Britain of the 21st century conflicts in Iraq and Afghanistan drew upon the terms, allusions and imagery of the First World War. The application of these visual and textual frames of reference has been used to demonstrate the failings of government, the need for national support or the validation of anti-war perspectives. Through the use of a critical discourse analysis, this assessment will highlight how the war of 1914–1918 is used within contemporary Britain as a vehicle for political and social commentary upon the actions of authority. Despite being fought at the outset of the last century, the newspaper coverage of the British Army’s operation in Iraq and Afghanistan demonstrates how the First World War still goes on within sections of British society.