An Assessment of the Effectiveness of Social Media (SM): A Case Study of Social Media Profiles’ Impacts on Employment in 2019

Student, A. (2019) An Assessment of the Effectiveness of Social Media (SM): A Case Study of Social Media Profiles’ Impacts on Employment in 2019. Undergraduate theses, University of Chichester.

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The introduction of social media (SM) has had a major impact on both societies and organisations. SM networking sites such as Facebook and LinkedIn have evolved over a number of years and have become a vital part of societies. With this, organisations have been changing and adapting practices such as recruitment that work coherently with SM networking sites.
The particular topic that this project focuses on is social media profiles impacts on employment in 2019. (Perry & Levinson, 2014) suggest that these networking sites have created a new market for job applicants named ‘the hidden job market’. With this, organisations are looking to adapt their recruitment practices to reach this hidden market to strengthen the pool of applicants applying for roles within their organisation.
Therefore, the purpose of this project is to explore the relationship between social media profiles and recruitment practices, in relation to its impacts on employment.
The research design included a mixed method inductive approach with an interpretive philosophy. Primary Research focused on questionnaires and interviews, gaining four different perspectives from those that this topic impacts on.
The results and analysis highlighted primary and secondary research on the topic, where comparisons and contradictions were made, and key arguments were outlined and discussed.
Conclusions and recommendations were discussed based on the results and analysis, where key points were discussed to allow for recommendations to be made to the businesses practices. This chapter ended with reflection from the researcher on the project and suggestions around the changes that the researcher would have made, if the opportunity to undertake the study again occurred.

Publication Type: Theses (Undergraduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Academic Areas > Business School
Student Research > Undergraduate
Depositing User: Gail Graffham
Date Deposited: 05 Aug 2021 14:33
Last Modified: 05 Aug 2021 14:33

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