The aim of this Destination Management Plan (DMP) for the Manhood Peninsula is to provide a strategy that promotes the development of a sustainable rural tourism offer that supports an increase in visitor numbers and visitor spend through an extension of the tourist season. It aims to achieve this seasonal extension by increasing awareness and promotion of experiences and amenities that can keep visitors on the Peninsula and support the conversion of visitors from day to overnight visits, while managing the negative impacts caused by visitors during the high season by promoting alternative products and experiences that help to dilute the overload of the destination during the summer months.