The neo-liberal marketisation and the widening participation agenda of higher education have bought about a shift in paradigm regarding how university courses are designed and delivered in the UK. This narrative concerns the student, industry partner (client), and lecturer experiences with a semi-vocational honours degree in event management at a post-1992 university. The event management degree at this university represents a major innovation in higher education with students delivering “live event” projects for “real” clients instead of writing a thesis in their final year. The study involves students collaborating with a local business or charity to deliver a complex event to meet the goals and objectives of the partner organisation who act as “clients”. The narrative methodology is underpinned by an ethnographical approach to research.