This paper presents an alternative reading of Gorgias’ “On What is Not, or On Nature” that locates the sophist’s ‘eristic logic’ as a paradox disguised as wisdom and wisdom disguised as a paradox. In its critique of Heideggerian ontology, this papers ‘soph-eristic’ approach attempts to de-necessitate ontology, the theory of ‘is-ness’, into an untenable position and in turn deactivate the ontological argument between being and what is not.