This article is about the clothing of country gentlemen in late seventeenth and early eighteenth century England. It begins with an exploration of the London-centric depiction in popular literature of country gentlemen as old fashioned in their manners, dress and lifestyle. It then explores the main elements of male fashion and the role of London in creating and disseminating it. Drawing on surviving clothing accounts, it subsequently offers a detailed analysis of what a number of country gentlemen were wearing during this period, exploring the extent to which they participated in London's fashion culture and their preference for London-bought clothing.