Framing the student, client and tutor relationship: collaborative partnerships in event management education

Sealy, Wendy (2018) Framing the student, client and tutor relationship: collaborative partnerships in event management education. In: International Event Management: Bridging the Gap between Theory and Practice. Marketing and Operations Management Research . Nova Publishers, New York. ISBN 9781536136647

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Abstract

The neo-liberal marketisation and the widening participation agenda of higher education have bought about a shift in paradigm regarding how university courses are designed and delivered in the UK. This narrative concerns the student, industry partner (client), and lecturer experiences with a semi-vocational honours degree in event management at a post-1992 university. The event management degree at this university represents a major innovation in higher education with students delivering “live event” projects for “real” clients instead of writing a thesis in their final year. The study involves students collaborating with a local business or charity to deliver a complex event to meet the goals and objectives of the partner organisation who act as “clients”. The narrative methodology is underpinned by an ethnographical approach to research.

Item Type: Book Section
Additional Information: Chapter 9
Uncontrolled Keywords: Event management education, Collaborative partnerships,
Subjects: L Education > L Education (General)
L Education > LA History of education
Divisions: Departments > Business School
Depositing User: Wendy Sealy
Date Deposited: 02 May 2018 07:47
Last Modified: 30 Jan 2020 15:07
URI: http://eprints.chi.ac.uk/id/eprint/3426

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