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Wheeley, J. (2023) To assess and improve Mulberry Marine Experiences’ marketing of educational experiences, by recommending marketing actions, with the aim of attracting schoolchildren and their parents from the PO19 and PO20 regions. Undergraduate theses, University of Chichester.
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Abstract
The consultancy project was based on Mulberry Marine Experiences, a Community Interest
Company based in Selsey. The research analysed the current performance of the marketing.
A literature review and targeted survey were conducted to find out best practices.
Recommendations were made to the company, including details on the most effective
marketing channels, content, and business opportunities. The consultancy project resulted in
a 13-page document and a 5-minute video presented to the company owner.
| Publication Type: | Theses (Undergraduate) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD72 Economic growth, development, planning L Education > L Education (General) |
| Divisions: | Academic Areas > Business School |
| Depositing User: | Gail Graffham |
| Date Deposited: | 18 Oct 2023 08:36 |
| Last Modified: | 18 Oct 2023 08:36 |
| URI: | https://eprints.chi.ac.uk/id/eprint/7181 |
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