The Significance of Herzberg and Taylor for the Gig Economy of China: Evaluating Gigger Incentives for Meituan and Ele.me

Mukhopadhyay, B. R. and Chatwin, C. (2020) The Significance of Herzberg and Taylor for the Gig Economy of China: Evaluating Gigger Incentives for Meituan and Ele.me. International Journal of Applied Behavioral Economics, 9 (4). pp. 1-17. ISSN 2160-9802

[thumbnail of Copyright © 2020, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited.] Text (Copyright © 2020, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited.)
HerzbergTaylor_GigEcon_mukhop_chatwin_20.pdf - Published Version
Restricted to Repository staff only
Available under License Creative Commons Attribution 4.0.

Download (733kB) | Request a copy

Abstract

This article investigates the motivation of contingent workers in the gig economy of China, particularly focusing on the two Mobile Food Delivery Aggregators (MFDA) - Meituan and Ele.me that control over 80% of the food delivery market in China. The convenience of one ‘super-app' on phone, offered by each of these companies, allows users to order a diversified range of products and services starting from food, clothing to travel booking and ride-hailing. Online food ordering, however, tops the chart of online orders and this creates millions of food delivery rider jobs/gigs in mainland China. This paper draws key insights from the employee motivation theories by Herzberg and Taylor which underpins the findings and thematic discussion of this qualitative paper. While it is important to recognise that the usage growth of these MFDAs and consequently new gig creation is exponentially growing, the implications of this research would inform these online platform-based companies how to better design motivational factors or incentives to boost their employee satisfaction, engagement and levels of commitments in the colossal Gig economy of mainland China.

Publication Type: Articles
Uncontrolled Keywords: China, Contingent Workforce Management, E-Lama, Employee Engagement, Employee Motivation, Employee Retention, Food Delivery Service, Gig Economy, Herzberg, Meituan, MFDA, Scientific Management Theory, Two-Factor Theory
Subjects: D History General and Old World > DS Asia
H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HE Transportation and Communications
H Social Sciences > HF Commerce
Divisions: Academic Areas > Business School
Related URLs:
Depositing User: Rick Mukhopadhyay
Date Deposited: 03 Oct 2022 12:51
Last Modified: 03 Oct 2022 12:51
URI: https://eprints.chi.ac.uk/id/eprint/6452

Actions (login required)

View Item
View Item
▲ Top

Our address

I’m looking for