An assessment of the information campaigns that Banks are implementing to prepare customers for the financial implications from Brexit: A Case Study of University of Chichester Students.

Student, A. (2020) An assessment of the information campaigns that Banks are implementing to prepare customers for the financial implications from Brexit: A Case Study of University of Chichester Students. Undergraduate thesis, University of Chichester.

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Abstract

The aim of this project was to investigate how financial institutions manage and inform customers of changes they are making in preparation to Brexit, by conducting questionnaires with current Students. This included investigating whether the needs of the students are being met and whether the correct procedures have been put in place for Brexit preparations.
This project assessed the level of customer awareness about their Banks information campaigns in relation to the financial implications of Brexit. This was be achieved by assessing University of Chichester student's perception and knowledge of Brexit and the Financial impact it had on them.
The project focuses on the challenges which customers may face if they have not been made aware of changes the banking sector faced with Brexit; An evaluation of how effective Banks are in informing customers of the preparations of Brexit. The research assesses whether respondents feel safe at their bank, asking what information they need to know about their bank in relation to Brexit.
The researcher attempted to identify the required level of customer awareness about their Banks information campaigns in relation to the financial implications of Brexit; by exploring customer behaviours and opinions on this process.
In order to collect primary data, a mixed process technique was used to generate both quantitative and qualitative data questionnaires aimed at UOC students. The questionnaire was created and administrated via Bristol Online Surveys. The structure of the questionnaire followed the literature review; The role of Brexit within the financial industry, Importance of information campaigns and characteristics of information campaigns.
The outcome of this research provides UK Banks with the necessary information and knowledge to enable them to make changes or improve their information campaigns about Brexit, so their customers are fully informed and prepared for the unintended consequences of Brexit over their Banks and their finances.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HF Commerce
Divisions: Departments > Business School
Undergraduate Dissertations
Depositing User: Gail Graffham
Date Deposited: 05 Aug 2021 14:55
Last Modified: 05 Aug 2021 14:55
URI: http://eprints.chi.ac.uk/id/eprint/5906

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