I argue that business ethics is an important feature of humanistic management. It is a practice that needs to be developed in relation to each person’s own values, wider societal norms and expectations, as well as to the various frameworks that
enable decision making. For business studies undergraduates, I contend that this reflexive practice can be socially facilitated by a series of guided group conversations, student-directed research, and supported by careful selection of theory.This approach, which I liken to foraging rather than following a pre-set teaching path, enables deeper reflexive learning, and requires students and tutors alike to be open to surprise, challenge and vulnerability.