#Fitspiration. The effect of fitspiration imagery on undergraduate active females

Billingham, Hannah (2016) #Fitspiration. The effect of fitspiration imagery on undergraduate active females. Undergraduate thesis, University of Chichester.

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This study set out to investigate how physically active undergraduate females perceive fitspiration imagery and the effect this can have over their lifestyles; focusing in on three main areas, body image, fitness motivations and eating habits. Social comparison theory was drawn upon throughout the study to understand the effects of upward or the contrary downward comparisons on the participants and their use of the social media trends Fitspiration to This Girl Can. The study was carried out with 13 undergraduate females ((mean ± standard deviation: 21.2 ± 2.4), and the female fitness instructor. A triangulation data collection method was used to retract both qualitative and quantitative data in the form of questionnaires and semi structured group interviews for the undergraduate participants and a one to one interview with the fitness instructor. The quantitative data was analysed using pie charts, and the qualitative data was clustered into themes and presented in cluster analysis. One finding that became apparent was that in contrast to current research, positive motivating feelings were being relayed in regards to fitspiration imagery and body image; however a multitude of negative feelings were also conveyed in addition to this, correlating with current studies. A further finding was that a higher percent of participants formulated downward comparisons when asked what image, fitspiration or This Girl Can, motivated them to make changes to how they look and what motivated them to exercise more. A final conclusion made was that fitspiration had a positive effect over the participants exercise motivations and gave them a motivational boost to work harder, however mixed responses were found when questioning their eating habits with link to fitspiration, with findings suggesting that for some it has led to strict dieting whilst others are inspired to make small changes to leading a healthier cleaner lifestyle.

Item Type: Thesis (Undergraduate)
Additional Information: BA (Hons) Physical Education and Sports Coaching
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure > GV201 Physical education and training
L Education > L Education (General)
Divisions: Departments > Physical Education and Sports Coaching
Undergraduate Dissertations
Depositing User: Ann Jones
Date Deposited: 23 Mar 2017 15:25
Last Modified: 02 May 2018 17:26
URI: http://eprints.chi.ac.uk/id/eprint/2643

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