We are groot: an examination of mutual engagement in the world-building practices of media producers and fan communities

Student, A. (2015) We are groot: an examination of mutual engagement in the world-building practices of media producers and fan communities. Undergraduate thesis, University of Chichester.

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Heavily influenced by Henry Jenkins’s work in relation to fandom and popular culture, this dissertation proposes that effective, long-term, transmedia world-building is a process that necessitates the engagement of fans with the franchise, and the engagement of media producers with fans.
Using the Marvel and Star Wars ‘worlds’ as case studies, Chapter 1 explores certain methods of building the ‘intratextual world’ (the created world) that serve to engage fan communities and garner their loyalty through affective investment. Further, it examines the elements of a world that are most important to fans, and the problems that arise when inconsistencies evolve within those elements.
Chapter 2 considers the ways in which producers engage with and market to the ‘extratextual world’ (the world of the fan community) and the importance of positive producer-fan relationships to the (creative and commercial) success and longevity of worlds. It also discusses problematic issues related to mutual engagement in world-building, such as ownership and the protection of trademarks and intellectual property.
This dissertation aims to show that by collaborating in world-building, both producers and fan communities may reap the benefits of effective and affective worlds.

Item Type: Thesis (Undergraduate)
Additional Information: BA (Hons) English & Creative Writing and Media & Cultural Studies
Subjects: B Philosophy. Psychology. Religion > BF Psychology
N Fine Arts > NX Arts in general
P Language and Literature > PN Literature (General) > PN1600 Drama > PN1993 Motion pictures
Divisions: Departments > Media
Undergraduate Dissertations
Depositing User: Wendy Ellison
Date Deposited: 22 Feb 2017 14:52
Last Modified: 22 Feb 2017 14:52
URI: http://eprints.chi.ac.uk/id/eprint/2600

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