To investigate the use of Employee Engagement at Asda Waterlooville, and the impact it has on shop floor colleagues, in 2016, to generate recommendations for future business development.

Student, A. (2016) To investigate the use of Employee Engagement at Asda Waterlooville, and the impact it has on shop floor colleagues, in 2016, to generate recommendations for future business development. Undergraduate thesis, University of Chichetser.

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This document details the research conducted to investigate the use of employee engagement at Asda Waterlooville and how their approach with this aspect of human resource management can affect their shop floor colleagues. The intention is to be able to provide recommendations for future business development in this area. The researcher set out to achieve this by intending to fulfill the following objectives; to analyse Asda Waterlooville’s approach to Employee Engagement; to evaluate the impact of their approach to Employee Engagement and ultimately to form recommendations for the development of Asda Waterlooville’s approach to employee engagement.
To be able to fully understand the organisation, context was provided through secondary research into the business history and how variations in external factors such as market demands have led to alterations in business strategy and fundamentally their relationship with their employees. Literature on the theoretical concept of employee engagement was included and detailed with comparisons against an internal analysis of the business to demonstrate how this approach has a place in the functional of a modern day business, such as Asda, with the potential for positive ramifications if used correctly.
An inductive approach towards the research was conducted based on the nature of the data collected being predominantly qualitative. Three data tools were used, a questionnaire, an interview and a focus group. The focus group and questionnaire were centered on shop floor colleagues whereas the interview was with management providing triangulation through gaining a deeper understanding and alternative perspectives on the focal point of research. A themed structure was applied throughout based on literature stating it improves quality of analysis for identifying trends in data.
Overall the analysis provided in depth identification of recurring issues and success in relation to Asda Waterlooville’s personal approach to Employee Engagement. Through indexing transcripts and using visual representations of data it became obvious that Asda is fully aware of the benefits to be received from implementing means to encourage engagement. With great efforts having been made in the past which can be seen in the volume of long term colleagues this store currently has. However external factors such as growing competition meant that engagement activities became a cost to the business and Asda was fearful of compromising on their low cost service. This noncommittal approach has negative consequences for employees resulting in disengagement, less commitment and lower quality of work potentially affecting customer satisfaction therefore compromising their market share either way.
As a result, recommendations such as improving awareness amongst colleagues for what Asda does currently do to reward and appreciate colleagues coupled with increased low budget communication such as daily/weekly meetings can provide clarity on the business actions for employees and how they intend to improve on this area. The research makes it known that engagement operates as a cycle therefore by taking on board these recommendations engagement could become stable providing quality service again allowing them to remain competitive in the market. For further research purposes, improved subject selectin would be required to generate thoroughly reliable results.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > HD72 Economic growth, development, planning
Divisions: Departments > Business School
Undergraduate Dissertations
Depositing User: Gail Graffham
Date Deposited: 16 Jan 2017 16:11
Last Modified: 16 Jan 2017 16:11

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