“Glamour Rating: 9/10”: British print media coverage and representation of female athletes during the 2016 Rio Olympic Games.

Whitehouse, Lauren (2017) “Glamour Rating: 9/10”: British print media coverage and representation of female athletes during the 2016 Rio Olympic Games. Undergraduate thesis, University of Chichester.

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Abstract

Female athletes within sports media have previously been shown to be underrepresented and trivialised through inadequate levels of coverage, despite growing levels of female sports participation. The study investigated how female athletes competing in the Rio 2016 Olympic Games were portrayed and represented within two British newspapers, the Daily Mail and the Guardian including their Sunday editions. Through the utilisation of a mixed methodology, content analysis was undertaken to establish the quantity of coverage concerning the number and area of articles and photographs dedicated to males and females, the gender of the journalists, and the type of photographs presented (competitive, non-competitive, or posed). Furthermore, semiotic analysis was utilised to deconstruct the meanings and messages behind the written commentary and identify the recurring themes of female coverage. The social theories of Liberal Feminism, Marxist Feminism, and Postfeminist Sensibility are applied throughout. The quantitative analysis revealed that female athletes continue to be underrepresented regarding the quantity of media coverage. Furthermore, female athletes continue to be represented through themes that trivialise their athletic competence. The theme of ageism was discovered as one of the themes contributing to female trivialisation, therefore future media analysis could investigate the levels of female oppression caused through the intersectionality of ageism and sexism. The results indicated that sports print media continues to operate within the confinements of hegemonic masculinity – therefore future research should investigate the structure of new media and how femininity is negotiated in comparison to traditional forms of mass communication.

Item Type: Thesis (Undergraduate)
Additional Information: BA (Hons)Sport Studies
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure > GV201 Physical education and training
G Geography. Anthropology. Recreation > GV Recreation Leisure > GV557 Sports > GV711 Coaching
H Social Sciences > H Social Sciences (General)
Divisions: Departments > Sport Development and Management
Undergraduate Dissertations
Depositing User: Ann Jones
Date Deposited: 14 Sep 2017 12:10
Last Modified: 14 Sep 2017 12:10
URI: http://eprints.chi.ac.uk/id/eprint/3005

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