Fitspiration: a study into the influence of social media on fitness consumption among young adults.

Gandy, Jamie (2017) Fitspiration: a study into the influence of social media on fitness consumption among young adults. Undergraduate thesis, University of Chichester.

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Abstract

The aim of this qualitative study was to explore the thoughts and experiences of young adults in terms of social media, fitness consumption and social appearance norms. Eight participants, all aged between eighteen and twenty-five, were interviewed. Participants raised a range of positive and negative experiences in regard to how the use of social media can influence fitness consumption among their age demographic. Through thematic analysis, four themes which demonstrated the relationship between social media use and fitness consumption were formed: (a) achievement and success, (b) opportunity, (c) pressure, (d) the changing meaning of fitness. The findings of this study indicate that social media is a powerful tool for encouraging better physical activity habits whilst also contributing to developing the understanding of the body in the social space.

Item Type: Thesis (Undergraduate)
Additional Information: BA (Hons) Sport Studies
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure > GV201 Physical education and training
G Geography. Anthropology. Recreation > GV Recreation Leisure > GV557 Sports > GV711 Coaching
H Social Sciences > H Social Sciences (General)
Divisions: Departments > Sport Development and Management
Undergraduate Dissertations
Depositing User: Ann Jones
Date Deposited: 14 Sep 2017 10:19
Last Modified: 14 Sep 2017 10:19
URI: http://eprints.chi.ac.uk/id/eprint/3002

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