Are fitspiration photos fit for purpose? An exploration of the effectiveness of fitspiration as a physical activity intervention.

Kelleway, Rebecca (2017) Are fitspiration photos fit for purpose? An exploration of the effectiveness of fitspiration as a physical activity intervention. Undergraduate thesis, University of Chichester.

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Abstract

Fitspiration is a modern way of encouraging individuals to engage in healthier behaviours and increased levels of exercise. There is little research surrounding fitspiration, its uses and its effects, however previous research has found evidence for an interaction between fitspiration and self-esteem. The purpose of the current study was to examine the effectiveness of fitspiration as a physical activity intervention, and the effects of fitspiration on self-esteem, exercise self-efficacy, and intention to exercise. A two (photo type: fitspiration/landscape) by two (delivery method: all at once/daily), between-subjects design was employed, with measures of intention, state self-esteem, exercise self-efficacy and physical activity levels at two time points. Ninety-five female participants completed the study with a mean age of 24 years, and a mean BMI of 24.51 kg/m². Four two-way ANOVAs were conducted to explore the interaction between the independent variables (photo type and delivery method) as the intervention, and the outcome variables (intention to exercise, exercise self-efficacy, self-esteem and physical activity levels). There was no evidence of statistical significance for any of the interactions, although upon examination of the descriptive and visual statistics, some trends were observed. Further research is required in order to support these trends however. The null hypotheses for the present study are accepted, and explanations for the unexpected results, as well as implications for future research, are provided.

Item Type: Thesis (Undergraduate)
Additional Information: BSc (Hons) Psychology
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Departments > Psychology and Counselling
Undergraduate Dissertations
Depositing User: Wendy Ellison
Date Deposited: 10 Aug 2017 12:32
Last Modified: 10 Aug 2017 12:32
URI: http://eprints.chi.ac.uk/id/eprint/2894

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