A question of height :a semiotic analysis of athletes, the sporting media and the ideal athlete ideology

Spannagl, Johanna (2016) A question of height :a semiotic analysis of athletes, the sporting media and the ideal athlete ideology. Undergraduate thesis, University of Chichester.

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Abstract

This research study investigates how elite male athletes – predominantly short athletes – are constituted throughout televised sport. Due to the readily based supposition that televised sport is dominated by the male gender, the focal point of this study is whether or not elite athletes are perceived differently based on their physical characteristics. This is constructed on both physical structure and reputation yet also poses the question: do elite athletes strengthen a mythical ideology of the ideal athletic specimen? Primarily initiated in Gramscian hegemony and Peircean semiotics, the ensuing analysis correlates broadcast commentary and visuals chosen from the 2012 men’s Olympic Triathlon Final and the 2010 men’s FIFA World Cup. Within both sports, it was commonly discovered that shorter athletes were praised less frequently than their taller competitors or teammates. This discovery seemingly conforms to frequent sports related stereotypes; for example, the supposed media reinforced assumption that elite male athletes are super-human, mythical representations of the average everyday male. The most successful athletes should be frightening, contentious, and above all, hyper-masculine symbols of mankind.

Item Type: Thesis (Undergraduate)
Additional Information: BA (Hons) Sport Development & Coaching
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure > GV557 Sports > GV711 Coaching
H Social Sciences > H Social Sciences (General)
Divisions: Departments > Sport Development and Management
Undergraduate Dissertations
Depositing User: Ann Jones
Date Deposited: 26 May 2017 15:02
Last Modified: 26 May 2017 15:02
URI: http://eprints.chi.ac.uk/id/eprint/2763

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