Development of marketing recommendations for Arun Active Arun Wellbeing in order to increase engagement with Arun residents

Student, A. (2016) Development of marketing recommendations for Arun Active Arun Wellbeing in order to increase engagement with Arun residents. Undergraduate thesis, University of Chichester.

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Abstract

The prevalence of adult obesity is increasing at an alarming rate; with obesity levels
in the UK appearing high compared too many other countries.
Prevention services and programmes like the ones in place in the Arun Wellbeing
hub, aim to reduce health inequalities for Arun residents and their dependency on
primary and secondary care services.
In line with existing literature a quantitative methodology was used to gain an
understanding of the residents of Arun attitudes towards health and wellbeing and
their feelings towards media methods. The research was carried out in order for
recommendations to be made to Arun Active as to what media methods and
messages would be suitable to engage with residents of Arun and therefore aim to
stimulate an increase in clientel for Arun Active.
In consideration of the data analysis the researcher made a number of
recommendations to Arun Active; which were:
 Implement swimming courses into Arun Active activity calendar
 Increase activity on Arun Wellbeing Facebook profile
 Creation of a resident emailing list
 Delivery of the message ‘sense of community’ towards 65+ years old
 Campaign proposals to increase awareness around;
Incentive of Freedom Leisure membership
All Arun Active courses are free
Government recommendation of 150 minutes of physical activity per week
Without the numbers of participants in courses, the Arun Wellbeing hub is at risk of
losing the funding of West Sussex Public Heath as the project will not be seen as
benefitting the District.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Departments > Business School
Undergraduate Dissertations
Depositing User: Gail Graffham
Date Deposited: 17 Jan 2017 11:29
Last Modified: 17 Jan 2017 11:29
URI: http://eprints.chi.ac.uk/id/eprint/2455

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