An  investigation  into  how  the  Big  Church  Day   Out  music  festival  can  attract  a  wider   customer  base  through  focusing  on  the   Catholic  community  in  order  to  increase   attendee  numbers

Student, A. (2016) An  investigation  into  how  the  Big  Church  Day   Out  music  festival  can  attract  a  wider   customer  base  through  focusing  on  the   Catholic  community  in  order  to  increase   attendee  numbers. Undergraduate thesis, University of Chichester.

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Abstract

The
 Big
 Church
 Day
 Out
 (BCDO)
 music
 festival
 takes
 place
 on
 the
 May
 bank
  holiday
 weekend
 on
 the
 Wiston
 Estate
 in
 West
 Sussex
 and
 has
 been
 running
 for
  eight
 years,
 increasing
 in
 numbers
 year
 on
 year.
 One
 of
 the
 Big
 Church
 Day
  Out’s
 main
 USPs
 is
 to
 draw
 together
 all
 ages
 and
 denominations.
 However,
  over
 recent
 years,
 it
 has
 become
 apparent
 that
 not
 all
 denominations
 feel
 as
  welcome
 to
 the
 BCDO,
 with
 the
 Catholic
 community
 being
 one
 of
 these.
 This
 is
  due
 to
 historical
 factors
 and
 differences
 between
 the
 Catholic
 Church
 and
 the
  Protestant
 Church,
 which
 has
 resulted
 in
 a
 clear
 division.
 
 
 
However,
 in
 recent
 years,
 there
 have
 been
 many
 changes
 within
 the
 Catholic
  community
 and
 the
 wider
 external
 context.
 
 These
 changes
 stem
 from
 factors
  such
 as
 Pope
 Francis
 encouraging
 unity
 within
 the
 Catholic
 Church.
  Furthermore,
 as
 found
 in
 the
 research,
 many
 members
 within
 the
 Catholic
  community
 think
 that
 it
 is
 a
 positive
 step
 for
 the
 Catholic
 Church
 to
 meet
 with
  other
 denominations
 at
 the
 BCDO.
 The
 rationale
 of
 this
 research
 was
 to
 look
  into
 how
 the
 Big
 Church
 Day
 Out
 can
 use
 this
 as
 an
 opportunity
 to
 attract
 and
  encourage
 the
 Catholic
 community
 to
 attend.
 
The
 research
 process
 allowed
 the
 researcher
 to
 gain
 a
 deeper
 understanding
  and
 insight
 into
 the
 Catholic
 community.
 This
 resulted
 in
 recommendations
  being
 produced
 based
 on
 the
 data.
 The
 recommendations
 look
 into
 what
 forms
  of
 communication
 would
 be
 most
 effective
 amongst
 the
 community
 as
 well
  what
 content
 is
 most
 appropriate
 to
 communicate.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Departments > Business School
Undergraduate Dissertations
Depositing User: Gail Graffham
Date Deposited: 17 Jan 2017 10:29
Last Modified: 17 Jan 2017 10:29
URI: http://eprints.chi.ac.uk/id/eprint/2442

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