Experiential and Material purchases: Does the particular person you talk to Increase the hedonic benefits we get from doing so?

Hughes, Charlie (2016) Experiential and Material purchases: Does the particular person you talk to Increase the hedonic benefits we get from doing so? Undergraduate thesis, University of Chichester.

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Abstract

Background: Experiential purchases, purchases made with the primary intention of acquiring a life experience and tend to bring individuals more happiness than material purchases, purchases made with the primary intention of acquiring a material good. Research has also shown the importance people attach to talking about their experiential and material purchases, but, previous has not shown whether the particular person we choose to speak to about our purchases affects the level of happiness derived from doing so. Furthermore, research has not explored whether implicit measures, measures of non-conscious happiness, provide a more cohesive measure of happiness Objective: The purpose of this study was to examine whether participants in the experiential purchase group show higher levels of implicit happiness than participants in the material purchase condition and whether participants allocated to reciprocate a message to personal acquaintances will show a difference in implicit happiness levels as opposed to those allocated to speak to a non-personal acquaintances. Method: Participants (N=56) at time 1 completed an online questionnaire, which included demographics and a measure of social economic status. At time 2 participants completed a word category judgment task, in which participants were presented with positive and negative affective target words. Participants were then asked to pull the joystick towards them if they were presented with a positive word and push the joystick away from them if they were presented with a negative word. This trial was then reversed negative words. Findings: For implicit happiness there was no main effect between effects of participant purchase allocation (experiential vs. material) however, for implicit happiness there was a statistically significant main effect of message recipient (acquaintance vs. non acquaintance) Results further revealed statistically significant interaction between participants purchase allocation (experiential vs. Material) and message recipient (acquaintance vs. non acquaintance) on implicit happiness scores. Discussion: The current Research identifies that not only do experiential purchases make us happier than material possessions but happiness may also be dependent on which we get to share our purchases with. Further research should continue to investigate this in order to improve individual’s happiness and wellbeing.

Item Type: Thesis (Undergraduate)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Departments > Psychology and Counselling
Undergraduate Dissertations
Depositing User: Steve Bowman
Date Deposited: 20 Jul 2016 11:32
Last Modified: 20 Jul 2016 11:32
URI: http://eprints.chi.ac.uk/id/eprint/1895

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