Holistic vs Analytic: An Exploration into the Effects of Priming Thinking Style on Compensatory Health Beliefs

Nelson, Matthew (2016) Holistic vs Analytic: An Exploration into the Effects of Priming Thinking Style on Compensatory Health Beliefs. Undergraduate thesis, University of Chichester.

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Abstract

Compensatory Health Beliefs (CHBs) are beliefs that the negative consequences of an unhealthy behaviour can be counteracted or justified by carrying out a healthy behaviour. Recent research has suggested that thinking style (holistic/analytic) is predictive of CHB use – the more holistic a person is, the more CHBs they use. This also leads to a cultural difference, as more holistic Eastern countries show higher CHB use. The present study examines the effect of manipulating thinking style on this relationship. Chinese and British participants were randomly allocated to a holistic or analytic prime condition and given three CHB scenarios to consider. Results showed that the participants in the holistic prime condition displayed significantly more CHBs than those in the analytic condition. Further, there was no observed effect of culture. These results provide further evidence for thinking style being predictive of CHB use, but also suggest that this relationship can be successfully manipulated. Implications of this may help reduce the consequences of CHB use. Further research is needed to explore applications of these findings in real world settings.

Item Type: Thesis (Undergraduate)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Departments > Psychology and Counselling
Undergraduate Dissertations
Depositing User: Steve Bowman
Date Deposited: 20 Jul 2016 11:13
Last Modified: 20 Jul 2016 11:38
URI: http://eprints.chi.ac.uk/id/eprint/1889

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