Enhancing the virtual visitor experience. The Role and Importance of Visit Chichester’s visitor website.

Student, A. (2015) Enhancing the virtual visitor experience. The Role and Importance of Visit Chichester’s visitor website. Undergraduate thesis, University of Chichester.

[img] Text
TOURISM_64pt_Enhancing the virtual visitor experience. The Role and Importance of Visit Chichester’s visitor website.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution.

Download (1MB)

Abstract

The provision of visitor information is extremely vital, which can have an
overall influence on a visitors’ decision to visit a destination, and the
overall perception of a destination itself can be affected, if Destination
Marketing Organisations (DMOs) do not meet the demands of the active
consumer.
Using existing literature and quantitative research using an online
questionnaire survey, this research project focuses on gaining a deeper
insight into user preferences towards online and offline visitor information;
with a particular focus on analysing the reasons as to why visitors are still
requesting a printed holiday guide, as well as accessing information
through the Visit Chichester website. Based on findings from the literature
and questionnaire survey, the study also provides suitable
recommendations to Visit Chichester on how to improve their overall
quality of information. This research is valuable to current literature as it
offers a framework for future research and a starting point that Visit
Chichester can use to manage their visitor information in the future.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Tourism
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HF Commerce
T Technology > T Technology (General)
Divisions: Departments > Business School
Undergraduate Dissertations
Depositing User: Steve Bowman
Date Deposited: 29 Jul 2015 11:07
Last Modified: 13 Aug 2015 13:23
URI: http://eprints.chi.ac.uk/id/eprint/1478

Actions (login required)

View Item View Item