The Impact of Social Media on Student Enrolment from 2012 onwards; with regards to Twitter and The University of Chichester Business School

Student, A. (2015) The Impact of Social Media on Student Enrolment from 2012 onwards; with regards to Twitter and The University of Chichester Business School. Undergraduate thesis, University of Chichester.

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Abstract

Technological advances in recent years have led to an uptake of internet accessible devices by
Generation X, Y and Z while Social Media has emerged as a new powerhouse in digital marketing.
The advantages outweigh the disadvantages of using this new form of media to promote a single
entity or an organisation.
The speed of its emergence means modern literature is hard to come by, in turn, digital marketing
theories and strategies are based on data collected in most recent years. The results gathered from
the research has contributed to the relevant literature found, historic and modern, justifying or
disproving the theories’ application in relation to social media marketing.
The aim of this management project was to provide research on the current market and use the
analysis to recommend ways The University of Twitter can improve their social presence to increase
student enrolment figures for the next generation of applicants.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Marketing
Subjects: L Education > LB Theory and practice of education > LB2300 Higher Education
L Education > LF Individual institutions (Europe)
T Technology > T Technology (General)
Divisions: Departments > Business School
Undergraduate Dissertations
Depositing User: Steve Bowman
Date Deposited: 29 Jul 2015 11:08
Last Modified: 13 Aug 2015 13:27
URI: http://eprints.chi.ac.uk/id/eprint/1470

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