An investigation into the use of Social Media as a marketing tool for SMEs’ in Chichester to aid Parsons Green Media’s outsourcing service.

Student, A. (2015) An investigation into the use of Social Media as a marketing tool for SMEs’ in Chichester to aid Parsons Green Media’s outsourcing service. Undergraduate thesis, University of Chichester.

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Abstract

The author carried out a 10 week work placement at Office Flex LTD/Parsons Green Media, a
company based in the heart of Chichester that offers print and social media marketing, website
development and design.
This project specifically looks into the use of social media marketing in small and medium enterprises
in Chichester. The study looks into the literature on the use of social media marketing by small and
medium enterprises, the external influences effecting social media and SMEs’, the competitive
environment of social media and social media outsourcing. Primary research was then conducted
and the results are displayed.
The author conducted primary research using questionnaires and interviews as a forms of data
collection. The author focused the data collection towards the small and medium enterprises in
Chichester to meet the sample needed for the research.
The purpose of the project is to conclude the research to provide recommendations to Parsons
Green Media on how to improve their social media outsourcing to grow their customer base. The
recommendations are noted in the conclusion of the study.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Marketing
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HG Finance
T Technology > T Technology (General)
Divisions: Departments > Business School
Undergraduate Dissertations
Depositing User: Steve Bowman
Date Deposited: 29 Jul 2015 11:12
Last Modified: 13 Aug 2015 13:45
URI: http://eprints.chi.ac.uk/id/eprint/1467

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