A Feasibility Assessment of a ‘Volunteer’ Package that Could be Offered As An Optional Alternative Remuneration to Pay for Casual Event Staff at the Revival and Festival of Speed

Student, A. (2015) A Feasibility Assessment of a ‘Volunteer’ Package that Could be Offered As An Optional Alternative Remuneration to Pay for Casual Event Staff at the Revival and Festival of Speed. Undergraduate thesis, University of Chichester.

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Abstract

The research was undertaken on behalf of Goodwood Road Racing Company Ltd to assess the
feasibility of a ‘volunteer’ package as an optional non-monetary alternative to pay for casual event
staff at Festival of Speed and Revival. A non-standardised, semi-structured interview was first used
to determine the acceptability of the ‘volunteer’ package contents. Following this, online selfadministered
questionnaires were sent to the casual staff pool to determine expected uptake levels
and capture their perceptions of the package. Further non-standardised, semi-structured interviews
were then undertaken to identify potential barriers to implementation.
The results highlighted that the non-monetary contents of the package should be carefully selected
to increase both the monetary and non-monetary value to the ‘volunteer’, whilst also being mindful
of available company resources. Furthermore, whilst the results indicated that the introduction of a
‘volunteer’ initiative could have a sufficient uptake and potentially generate significant cost savings,
they also highlighted a number of complex issues to the researcher and Goodwood management
that could act as barriers to implementation. These included legal implications, public relations risk
and a negative impact on staff morale. Consequently, the predominant recommendation to
Goodwood was not to proceed with the implementation at this time. However, if there was a view
to proceed in future, recommendations were made for more thorough primary research to be
undertaken to determine the wider impact of the potential barriers identified. A recommendation to
determine if these identified barriers would manifest themselves was to undertake a pilot with a
small number of ‘volunteers’, permitting an assessment of the wider impact in a contained
environment.
For the wider industry, the research gives an insight into the potential barriers to the
implementation of a ‘volunteer’ or other non-monetary remuneration initiative within a commercial
organisation, which could prove useful in the decision making process when used alongside other
internal and external sources.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Human Resources
Subjects: H Social Sciences > HC Economic History and Conditions
H Social Sciences > HF Commerce
H Social Sciences > HG Finance
Divisions: Departments > Business School
Undergraduate Dissertations
Depositing User: Steve Bowman
Date Deposited: 29 Jul 2015 11:07
Last Modified: 13 Aug 2015 13:24
URI: http://eprints.chi.ac.uk/id/eprint/1461

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