AN ANALYSIS OF EFFECTIVE RECRUITMENT CHANNELS TO DELIVER SUCCESSFUL CANDIDATES FOR THE AYLESFORD NEWSPRINT APPRENTICE SCHEME, WITH SPECIFIC FOCUS ON THE USE OF SOCIAL MEDIA SITES

Student, A. (2015) AN ANALYSIS OF EFFECTIVE RECRUITMENT CHANNELS TO DELIVER SUCCESSFUL CANDIDATES FOR THE AYLESFORD NEWSPRINT APPRENTICE SCHEME, WITH SPECIFIC FOCUS ON THE USE OF SOCIAL MEDIA SITES. Undergraduate thesis, University of Chichester.

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Abstract

The aim of this project was to identify whether Social Media Sites can aid in helping Aylesford
Newsprint Limited reach a wider variety of applicants as well as increasing the number of these
applicants for their yearly apprentice scheme. This involved questioning current apprentices and
asking them about their job search preferences and discovering their opinions of the use of Social
Media Sites within the recruitment process.
The main findings of the research included the low level of apprentice concern towards the rise in
the use of Social Media Sites in recruitment, an apprentice preference towards Social Media Sites
being used in addition to rather than as a replacement for traditional channels of recruitment and
apprentice apprehension towards the discovery of potentially damaging personal information as a
result of using Social Media Sites in the recruitment process.
The research was carried out from a prospective applicant perspective and the key factors, selected
by respondents within the research, in what about the advert would make them more likely to
apply, include a readily available job description, shown salary, shown hours and the brand image/
reputation. The least selected factors in making respondents more likely to apply for advertised
positions included the presentation of the advert, a shown recruitment schedule and information on
employee benefits.
Recommendations were made for Aylesford Newsprint in order to update and improve their current
recruitment strategies when hiring for their yearly apprentice scheme. However, the
recommendations made can be used to improve recruitment activity as a whole at Aylesford
Newsprint as well as in similar organisations.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Human Resources
Subjects: H Social Sciences > HC Economic History and Conditions
H Social Sciences > HE Transportation and Communications
H Social Sciences > HF Commerce
Divisions: Departments > Business School
Undergraduate Dissertations
Depositing User: Steve Bowman
Date Deposited: 29 Jul 2015 11:04
Last Modified: 13 Aug 2015 13:19
URI: http://eprints.chi.ac.uk/id/eprint/1460

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